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THE EVOLUTION OF PROMOTIONAL T-SHIRTS IN THE MUSIC INDUSTRY

The first printed T-shirt promoting an artist emerged on the music scene in 1956. According to the Elvis History Blog, it all started when Henry G. Saperstein approached Elvis Presley with a merchandising plan. Saperstein owned his own company, Special Products, Inc., and he created products for popular Hollywood productions like Lassie, Mickey Mouse, and The Lone Ranger. Like the …

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